What is market research?
Every day, companies are looking for ways to improve the products and services they offer and make them more appealing
to people like you. To figure out the best course of action — which feature to add, which promotion to offer, etc. —
they conduct research into their target market, which is anyone who might be interested in their product or service.
To conduct this research, they reach out to DISQO, which is our business-facing audience insights platform that works
with researchers at the reputable brands you love.
Every day, companies are looking for ways to improve the products and services they offer and make them more appealing
for people like you. To figure out the best course of action — which feature to add, which promotion to offer, etc —
they conduct research into the market, which is anyone who might be interested in their product or service.
To conduct this research, they reach out to DISQO, which is our business-facing consumer insights platform that works
with researchers at the reputable brands you love.